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Emerge has adopted a new rallying cry, Move Different, built on four everyday behaviors: Mastery, One Team, Voice, and Evolution. Behind it is a strategic plan to demonstrably scale the business by reinvesting in our team and using AI and automation to remove friction from the work, so our team can focus on driving value for our shippers and carriers.
Last week we shared something with everyone at Emerge, and now we want to share it with the people we work with, as well.
Emerge is entering the next era, and we have a rallying cry to match: MOVE DIFFERENT. Over the past decade, we've built a strong foundation, differentiated technology, and meaningful relationships across the freight industry. However, the next chapter isn't about doing more of the same. It's about challenging the status quo, moving with greater purpose and urgency, and unlocking the full potential of what we've built.
Our ambition is clear: to scale faster, outpace the competition, and redefine what's possible in freight procurement.
So here's what we're doing and why.
It starts with how we work, not what we sell.
MOVE stands for four behaviors we're asking of everyone at Emerge, every day:
Mastery. Take pride in your craft. Respect the work and the people it serves.
One Team. Work across boundaries. Help each other win.
Voice. Bring your perspective. Speak candidly and listen openly.
Evolution. Keep learning. Challenge assumptions and adapt.
Underneath those sit the values that have been here since the beginning: respect, community, individuality, and growth. MOVE is how those values show up in practice. It's a short list on purpose, because a culture people can actually remember is one they can actually live.
Across our industry, too much valuable time is still spent on manual tasks like appointment scheduling, load building, tracking updates, email management, and freight tendering.
Our path forward is about empowering our people with better technology, AI, and automation so they spend less time on repetitive tasks and more time delivering exceptional value to our customers.
The goal isn't simply to do more with less. It's to build a business capable of scaling without adding complexity at the same pace, creating greater capacity, stronger profitability, and more opportunities for our people.
That's what it means to MOVE DIFFERENT.
With a dedicated team and a clear order of operations.
We've stood up an AI and automation workflow team inside Strategy and Operations. Their job is to connect the people doing the work with the product being built, and to find where automation actually helps rather than where it just sounds good.
Their mandate has three parts.
On the commercial side, the next era comes down to three commitments:
Mostly, working with Emerge should get simpler.
The friction we're removing inside the company is the same friction some might feel from outside it: the risks of slow scheduling, manual load updates, tracking that depends on someone remembering to check. As those move to automation, the people you work with at Emerge have more room for the work that actually needs judgment.
For shippers, that means faster answers, greater visibility, and more attention to the things that matter most to their business.
For carriers, it means less time chasing updates, easier interactions, and more opportunities to move freight.
This is a long-term strategy, not a quick switch, and we're excited to share what we're building toward. One thing we're absolutely clear on: we're moving different to improve our customers' experience.
The next era starts from a real foundation, which is worth saying plainly.
Emerge was founded in 2017 with the idea that shippers should run their own marketplace: their freight, their carriers, competition on every load against a live benchmark. Nearly a decade later, that marketplace connects shippers to thousands of vetted carriers, and shippers like Tyson Foods, Dollar Tree, Pepsi Bottling Ventures, and Golden State Foods run their procurement on it. This year alone we launched LTL quoting, extended contract bids to air, ocean, and LTL, expanded Emerge AI, and were named Ace Hardware's 2026 Carrier Broker of the Year.
That's the foundation. The next era is about what we build on it.
We've built a solid foundation over the past decade. Now we are focused on what's next: moving with greater purpose, challenging what's possible, and creating more value for the shippers, carriers, and the people who make Emerge what it is.
This is our NEXT ERA. And we are ready to MOVE DIFFERENT!
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